Tag Archives: Business plan

Small Business Management: B2B Data Lists Sales Benefits

While it goes without saying that increased business growth comes from increased sales, there is something to be said for the benefits afforded to small business owners who use B2B data lists to shorten the time it takes to find those potential customers and convert them into consistent business. So, what are B2B (business to business) data lists and how can they help small business owners in their marketing & sales efforts?

B2B Data Lists Contain Essential Information on a Given Industry

Business to business data lists provide all the pertinent information on a given market and industry. This information is available through an easy to use database containing information on a company’s key decision makers, their positions, their phone and email addresses, the company’s core competencies as well as the location of the business itself.

 Improving Marketing & Sales Leads is Essential to Business Growth

Every company, regardless of its size, spends a considerable amount of time and money locating customers, gathering information and using that information to close on sales opportunities. Shortening the time it takes to locate those customers, and gather that information, is critical to reducing costs and increasing sales. B2B data lists provide companies with the tools needed to shorten those times and provides the necessary leads to close sales.

Having access to essential customer information is just one benefit of B2B data lists, but there are others. These are summarized below.

  • Improved Sales & Marketing Strategies:

    Successful sales is predicated on being able to reduce the costs of finding and keeping customers. These data lists allow companies to reduce their costs of finding customers while improving their overall sales and marketing initiatives by allowing companies to focus their message to the most interested parties.

  • Improved Telemarketing Strategies:

    Most companies assume telemarketing to simply be calling up anyone about anything. However, telemarketing is simply cold-calling and any small business owner must have a sales team capable of performing cold calls. B2B data lists provide the necessary information to speed up that process.

  • Improved Email Marketing Strategies:

    Email marketing allows companies to focus their message to new and potential customers. It’s cost effective as the only cost pertains to managing the email list. Email marketing allows companies to provide product information, discounts, rebates and pricing initiatives as well as including a company newsletter on industry and market news.

  • Improved Direct Mail Strategies:

    Direct mail is another aspect improved by B2B data lists. While not used in every aspect of business to business sales, it still plays a vital role in a company’s overall marketing campaign. Again, companies can deliver focused marketing messages to the most interested parties.

With some estimates that it costs a company up to four times more to find a new customer than it does to sell to an existing one, it simply goes without saying that to be able to reduce the costs associated with finding customers is a savings in itself. This savings goes directly to the company’s bottom line. Reducing costs means to work smarter. In this case, sales can not only work smarter, but faster and produce results sooner.